Logo vs brand - what’s the difference? Logo vs brand - what’s the difference? When starting a business, one of the most common questions is: What’s the difference between a logo and a brand? While they’re closely related, understanding how they work together is crucial for creating a strong identity for your business. Let’s break it down. What Is a Logo? A logo is the visual symbol or mark that represents your business. It’s often the first thing people see and recognise abou