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BRANDING & IDENTITY
Melbourne Veterinary Acupuncture | Website & Branding
Melbourne Veterinary Acupuncture is run by Dr Jen Robinson, a veterinarian using acupuncture and integrative care to support animals with pain, mobility and their general health and wellbeing.
I first created Jen’s branding back in 2020, so when it was time to revisit it last year, the goal wasn’t to throw everything out and start again. The brand had good bones. It just needed to catch up with where the business was now.
I refined the original identity, keeping the graphic elements that were already recognisably MVA while cleaning up and modernising the overall brand mark. From there, I carried the refreshed identity through the website, using the updated colours, typography and visual elements to create something that feels calm, knowledgeable and caring without becoming overly clinical or too “wellness”.
The website had some proper work to do behind the scenes too. I integrated Cliniko for online bookings, added ecommerce for product purchases and created a gallery where Jen can share some of the animals she works with.
The result is a brand and website that feel like they’ve grown up together. Still recognisably Melbourne Veterinary Acupuncture, just cleaner, more modern and much better suited to the business Jen has built.
I first created Jen’s branding back in 2020, so when it was time to revisit it last year, the goal wasn’t to throw everything out and start again. The brand had good bones. It just needed to catch up with where the business was now.
I refined the original identity, keeping the graphic elements that were already recognisably MVA while cleaning up and modernising the overall brand mark. From there, I carried the refreshed identity through the website, using the updated colours, typography and visual elements to create something that feels calm, knowledgeable and caring without becoming overly clinical or too “wellness”.
The website had some proper work to do behind the scenes too. I integrated Cliniko for online bookings, added ecommerce for product purchases and created a gallery where Jen can share some of the animals she works with.
The result is a brand and website that feel like they’ve grown up together. Still recognisably Melbourne Veterinary Acupuncture, just cleaner, more modern and much better suited to the business Jen has built.
Mortgage Guild | Brand Identity
Mortgage Guild is a mortgage brokerage based in Gippsland, Victoria, run by Nikita Harris and built around a pretty clear idea: Traditional Standards. Modern Advice.
The website was being built elsewhere, so my job was to create the brand identity around it and give Nikita a visual system she could actually use everywhere else.
This was a WILDE Presence package, so I built out the full identity rather than stopping at a logo. That included a primary logo, secondary logo and submark, along with the colour palette, typography and visual direction that pull everything together.
From there, I carried the identity across a suite of Canva templates for social posts, stories and highlights, a Facebook cover and branded email signature.
The goal was consistency. Whether someone comes across Mortgage Guild on Instagram, opens an email, receives a PDF or lands on the website, it should feel like the same business every time.
Considered, trustworthy and professional, without feeling like every other mortgage broker.
The website was being built elsewhere, so my job was to create the brand identity around it and give Nikita a visual system she could actually use everywhere else.
This was a WILDE Presence package, so I built out the full identity rather than stopping at a logo. That included a primary logo, secondary logo and submark, along with the colour palette, typography and visual direction that pull everything together.
From there, I carried the identity across a suite of Canva templates for social posts, stories and highlights, a Facebook cover and branded email signature.
The goal was consistency. Whether someone comes across Mortgage Guild on Instagram, opens an email, receives a PDF or lands on the website, it should feel like the same business every time.
Considered, trustworthy and professional, without feeling like every other mortgage broker.
Connected Self Psychology | Brand Identity
Connected Self Psychology needed a brand that felt safe before a single word was read. Warm, human and genuinely calming, without falling into the clinical look that’s so common in psychology.
I built the identity around a soft blush pink and warm terracotta brown, with an elegant serif for headings paired with a clean, easy-to-read body font. The palette feels gentle without being overly feminine, and professional without feeling cold.
From there, I carried that same direction through the imagery and supporting visual elements. Soft shapes, rounded imagery and subtle colour transitions help create a sense of calm and connection throughout the brand.
The idea was simple. Someone looking for psychological support is already bringing a lot with them. The visual identity shouldn’t add to that. It should make the experience feel considered, approachable and a little easier from the moment they arrive.
I built the identity around a soft blush pink and warm terracotta brown, with an elegant serif for headings paired with a clean, easy-to-read body font. The palette feels gentle without being overly feminine, and professional without feeling cold.
From there, I carried that same direction through the imagery and supporting visual elements. Soft shapes, rounded imagery and subtle colour transitions help create a sense of calm and connection throughout the brand.
The idea was simple. Someone looking for psychological support is already bringing a lot with them. The visual identity shouldn’t add to that. It should make the experience feel considered, approachable and a little easier from the moment they arrive.
Mindful Therapy | Brand Identity
Mindful Therapy is a psychology clinic founded by Isla Mayne, with a holistic approach to mental health and wellbeing. The brand needed to reflect that. Professional and considered, but still warm enough to feel human and approachable.
I started with the bigger picture first. What the practice stood for, who it needed to connect with and how Isla wanted people to feel when they came across the brand.
From there, I built the visual identity around those foundations, including a primary logo, secondary logo and submark, supported by a considered colour palette, typography and wider visual direction.
The system was designed to work consistently across digital and print, giving Mindful Therapy more than a nice logo. It gave the practice a recognisable identity that could grow with it and still feel like the same brand wherever people came across it.
I started with the bigger picture first. What the practice stood for, who it needed to connect with and how Isla wanted people to feel when they came across the brand.
From there, I built the visual identity around those foundations, including a primary logo, secondary logo and submark, supported by a considered colour palette, typography and wider visual direction.
The system was designed to work consistently across digital and print, giving Mindful Therapy more than a nice logo. It gave the practice a recognisable identity that could grow with it and still feel like the same brand wherever people came across it.
True Tone Carpentry | Brand Identity
True Tone Carpentry is a carpentry business built around craftsmanship, quality and doing things properly. Tony wanted the brand to reflect that, without ending up with the same generic hammer-and-house look you see everywhere in the trades.
The High Country became the starting point for the visual direction. I leaned into a more rugged, vintage-inspired style that felt established and authentic, with enough character to make the brand recognisable without overcomplicating it.
I built out a full logo suite with a primary logo, secondary logo and submark, supported by the colour palette, typography and wider visual direction. Everything was designed to feel like it belonged together, whether the brand was being used digitally, on printed material or out on site.
The result is a brand that feels solid, considered and a little nostalgic. A much better fit for the quality of work behind True Tone Carpentry.
The High Country became the starting point for the visual direction. I leaned into a more rugged, vintage-inspired style that felt established and authentic, with enough character to make the brand recognisable without overcomplicating it.
I built out a full logo suite with a primary logo, secondary logo and submark, supported by the colour palette, typography and wider visual direction. Everything was designed to feel like it belonged together, whether the brand was being used digitally, on printed material or out on site.
The result is a brand that feels solid, considered and a little nostalgic. A much better fit for the quality of work behind True Tone Carpentry.
Angela Manning - Wellness Coach | Branding & Identity
Angela Manning is a wellness coach with a holistic approach to health and wellbeing. The brand needed to feel calm and grounded, but still have enough structure and polish to feel professional.
I started with the strategy first. Angela and I worked through what the business stood for, who she wanted to connect with and where she wanted the brand to go. That gave me a much clearer direction for the identity rather than designing something that simply looked “wellness”.
The visual identity brings together earthy greens, warm neutrals and softer natural tones, paired with elegant typography and a simple sun-inspired graphic mark. There’s a quiet, organic feel to it without leaning too heavily into the usual wellness clichés.
I built out the identity with a primary logo, secondary logo and submark, along with the colour palette, typography and supporting graphic elements. Everything was designed to give Angela a flexible system she could use consistently across digital and print.
The result is a brand that feels considered, calm and recognisably Angela.
I started with the strategy first. Angela and I worked through what the business stood for, who she wanted to connect with and where she wanted the brand to go. That gave me a much clearer direction for the identity rather than designing something that simply looked “wellness”.
The visual identity brings together earthy greens, warm neutrals and softer natural tones, paired with elegant typography and a simple sun-inspired graphic mark. There’s a quiet, organic feel to it without leaning too heavily into the usual wellness clichés.
I built out the identity with a primary logo, secondary logo and submark, along with the colour palette, typography and supporting graphic elements. Everything was designed to give Angela a flexible system she could use consistently across digital and print.
The result is a brand that feels considered, calm and recognisably Angela.
Amplify Vocal Studio | Brand Identity
Amplify Vocal Studio needed a brand with some personality. Something bright, energetic and playful that reflected the studio Jess was building, while still feeling polished enough to grow with the business.
I built the identity around bold typography, playful shapes and plenty of movement. The colour palette brings together vibrant coral, sunny yellow, deep teal and crisp white, giving the brand energy without making it feel chaotic.
The logo combines bold typography with a stylised sound wave, bringing the idea of voice and movement into the identity without being too literal. I carried that through with sound-inspired graphic elements, including a microphone illustration, to give Jess more to work with beyond the logo itself.
The result is a brand that feels confident, approachable and full of energy. Very much Amplify.
I built the identity around bold typography, playful shapes and plenty of movement. The colour palette brings together vibrant coral, sunny yellow, deep teal and crisp white, giving the brand energy without making it feel chaotic.
The logo combines bold typography with a stylised sound wave, bringing the idea of voice and movement into the identity without being too literal. I carried that through with sound-inspired graphic elements, including a microphone illustration, to give Jess more to work with beyond the logo itself.
The result is a brand that feels confident, approachable and full of energy. Very much Amplify.
Heart Connect Counselling | Branding & Website Design
Heart Connect Counselling, formerly Headstrong, is a counselling and psychotherapy practice led by Michael Zoupa.
The business was changing, and the old identity no longer fitted where they were heading. They needed a new brand and website that felt more connected to the work they actually do, while making it easier for clients to understand their services and take the next step.
I developed the Heart Connect identity around the idea of connection, resilience and putting the pieces back together. The heart and puzzle-inspired brand mark became the foundation, supported by a brighter colour palette and visual system that feels approachable without losing the professionalism you need from a counselling practice.
I then carried the identity through to the website, keeping the structure clear and making it easier to move between services, learn about the team and book an appointment.
Calendly was integrated directly into the site to simplify bookings, and I added a blog so the team had somewhere to share useful information around relationships, mental health, healing and personal growth.
The result is a brand and website that feel much more like Heart Connect. Bright, approachable and human, with a clearer path for the people looking for support.
The business was changing, and the old identity no longer fitted where they were heading. They needed a new brand and website that felt more connected to the work they actually do, while making it easier for clients to understand their services and take the next step.
I developed the Heart Connect identity around the idea of connection, resilience and putting the pieces back together. The heart and puzzle-inspired brand mark became the foundation, supported by a brighter colour palette and visual system that feels approachable without losing the professionalism you need from a counselling practice.
I then carried the identity through to the website, keeping the structure clear and making it easier to move between services, learn about the team and book an appointment.
Calendly was integrated directly into the site to simplify bookings, and I added a blog so the team had somewhere to share useful information around relationships, mental health, healing and personal growth.
The result is a brand and website that feel much more like Heart Connect. Bright, approachable and human, with a clearer path for the people looking for support.
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