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WEBSITES
Heart Connect Counselling | Branding & Website Design
Heart Connect Counselling, formerly Headstrong, is a counselling and psychotherapy practice led by Michael Zoupa.
The business was changing, and the old identity no longer fitted where they were heading. They needed a new brand and website that felt more connected to the work they actually do, while making it easier for clients to understand their services and take the next step.
I developed the Heart Connect identity around the idea of connection, resilience and putting the pieces back together. The heart and puzzle-inspired brand mark became the foundation, supported by a brighter colour palette and visual system that feels approachable without losing the professionalism you need from a counselling practice.
I then carried the identity through to the website, keeping the structure clear and making it easier to move between services, learn about the team and book an appointment.
Calendly was integrated directly into the site to simplify bookings, and I added a blog so the team had somewhere to share useful information around relationships, mental health, healing and personal growth.
The result is a brand and website that feel much more like Heart Connect. Bright, approachable and human, with a clearer path for the people looking for support.
The business was changing, and the old identity no longer fitted where they were heading. They needed a new brand and website that felt more connected to the work they actually do, while making it easier for clients to understand their services and take the next step.
I developed the Heart Connect identity around the idea of connection, resilience and putting the pieces back together. The heart and puzzle-inspired brand mark became the foundation, supported by a brighter colour palette and visual system that feels approachable without losing the professionalism you need from a counselling practice.
I then carried the identity through to the website, keeping the structure clear and making it easier to move between services, learn about the team and book an appointment.
Calendly was integrated directly into the site to simplify bookings, and I added a blog so the team had somewhere to share useful information around relationships, mental health, healing and personal growth.
The result is a brand and website that feel much more like Heart Connect. Bright, approachable and human, with a clearer path for the people looking for support.
Fellowship of the Golden Dawn | Website & Brand Identity
An international Hermetic Order needed a site that could hold what it actually is: temples across Australia, the UK, Europe, and the Americas, a members' area, and a genuine application process for people applying to join. I built the whole thing, website and brand identity both, aside from the logo mark itself.
On the site, I built it in Wix Studio, with a fair amount of backend automation running underneath: the kind of piping most visitors will never notice, but that keeps things running without me needing to touch it constantly. It's genuinely a build-as-you-go project, the members' area and the workflows behind it will keep evolving as the Order's needs do.
On the brand side, there's no stock photography that fits a Hermetic Order authentically, so every image across the site, robed initiates in candlelight, temple interiors, tarot cards, the Tree of Life, was custom generated with AI to match the mood the Order actually wanted: old world, ceremonial, a little otherworldly. I set that visual direction and built the identity system around it, so the same tone carries through whether you're reading about initiation, training, healing, or one of the regional temples.
On the site, I built it in Wix Studio, with a fair amount of backend automation running underneath: the kind of piping most visitors will never notice, but that keeps things running without me needing to touch it constantly. It's genuinely a build-as-you-go project, the members' area and the workflows behind it will keep evolving as the Order's needs do.
On the brand side, there's no stock photography that fits a Hermetic Order authentically, so every image across the site, robed initiates in candlelight, temple interiors, tarot cards, the Tree of Life, was custom generated with AI to match the mood the Order actually wanted: old world, ceremonial, a little otherworldly. I set that visual direction and built the identity system around it, so the same tone carries through whether you're reading about initiation, training, healing, or one of the regional temples.
Connected Self Psychology
Connected Self Psychology is a Melbourne-based clinical psychology practice led by Clinical Psychologist Mia Johannsen.
The brief was to build a site that felt genuinely safe before someone even books a session, warm and human, not clinical or corporate. I built it around soft blush pink and warm terracotta tones, paired an elegant serif for headings with a clean, readable body font, and kept the imagery soft-edged and calm throughout. Sections like "Common Concerns" let a visitor recognise themselves in the copy before they've spoken to anyone, which matters a lot for a first-time therapy search.
The brief was to build a site that felt genuinely safe before someone even books a session, warm and human, not clinical or corporate. I built it around soft blush pink and warm terracotta tones, paired an elegant serif for headings with a clean, readable body font, and kept the imagery soft-edged and calm throughout. Sections like "Common Concerns" let a visitor recognise themselves in the copy before they've spoken to anyone, which matters a lot for a first-time therapy search.
Ink + Think
Shelley Burchett needed a site that sounded like she does: direct, capable, no fluff.
This one started life as a single strategic landing page. Once it was clear how much Shelley actually had to say, and there was a lot, in a good way, cramming it into one long scroll stopped making sense. I split it across a proper multi-page site instead: better for the reader, better for search, easier to actually find what you're after.
This was also my first full launch on Wix Harmony, including custom code for a few of the animations. Ink + Think helps business leaders with strategy, systems, visibility, and board advisory: the stuff that turns 'we should really do that' into done.
This one started life as a single strategic landing page. Once it was clear how much Shelley actually had to say, and there was a lot, in a good way, cramming it into one long scroll stopped making sense. I split it across a proper multi-page site instead: better for the reader, better for search, easier to actually find what you're after.
This was also my first full launch on Wix Harmony, including custom code for a few of the animations. Ink + Think helps business leaders with strategy, systems, visibility, and board advisory: the stuff that turns 'we should really do that' into done.
Jamie Durie: Website Refresh
A one-day website refresh for Jamie Durie, bringing the design up to the standard of the brand and adding ecommerce so the site could do more than just look good.
Jamie Durie needs little introduction. His work spans landscape design, television, publishing and sustainability, with a career built around the connection between people, design and the natural world.
But the website hadn’t quite kept up.
When Jamie’s team reached out, the site was feeling dated. The typography and layout needed work, the mobile experience needed attention, and there was no way to sell products directly through the site.
So this wasn’t about changing everything for the sake of it. It was about working out what wasn’t doing its job and fixing it.
Working directly with Jamie’s team, I refreshed the typography, layout and overall design across four pages, rebuilt the responsive experience for desktop and mobile, and added full ecommerce functionality with payment integration.
And it was done in a day.
The result is a cleaner, more considered website that feels much more like the Jamie Durie brand and, importantly, works harder for the business too.
Jamie Durie needs little introduction. His work spans landscape design, television, publishing and sustainability, with a career built around the connection between people, design and the natural world.
But the website hadn’t quite kept up.
When Jamie’s team reached out, the site was feeling dated. The typography and layout needed work, the mobile experience needed attention, and there was no way to sell products directly through the site.
So this wasn’t about changing everything for the sake of it. It was about working out what wasn’t doing its job and fixing it.
Working directly with Jamie’s team, I refreshed the typography, layout and overall design across four pages, rebuilt the responsive experience for desktop and mobile, and added full ecommerce functionality with payment integration.
And it was done in a day.
The result is a cleaner, more considered website that feels much more like the Jamie Durie brand and, importantly, works harder for the business too.
Chris Zoupa | Musician Website Design
Chris Zoupa is a Melbourne guitarist, teacher, songwriter and producer who’s been teaching his Zoupa Method for more than 20 years.
His existing WordPress site had become more of a headache than a help. Performance was an issue, and with courses, products and plenty of content to manage, he needed something that was easier to run without losing what was already working.
So I moved the site from WordPress to Wix and rebuilt it around the way Chris actually uses it.
The new site brings his teaching, music, courses and products together in one place, with an online store, email subscription and social media integration built in. Just as importantly, it gives Chris a website he can actually manage without wrestling with WordPress every time something needs changing.
It wasn’t about adding more for the sake of it. It was about making the site easier to use, easier to manage and better at supporting the business behind it.
His existing WordPress site had become more of a headache than a help. Performance was an issue, and with courses, products and plenty of content to manage, he needed something that was easier to run without losing what was already working.
So I moved the site from WordPress to Wix and rebuilt it around the way Chris actually uses it.
The new site brings his teaching, music, courses and products together in one place, with an online store, email subscription and social media integration built in. Just as importantly, it gives Chris a website he can actually manage without wrestling with WordPress every time something needs changing.
It wasn’t about adding more for the sake of it. It was about making the site easier to use, easier to manage and better at supporting the business behind it.
Marry Me Mads | Celebrant Website Design
Marry Me Mads is a Melbourne celebrant with plenty of personality, and the website needed to show it. The existing site had the foundations, but it needed more room for Mads to properly explain what she offers and give couples a clearer way to find what they need.
I started with the landing page, giving it a refresh so the first impression felt much more like Mads and made the next step obvious.
From there, I added eight new pages covering her packages, gallery, contact information and the other things couples actually want to know when they’re looking for a celebrant.
The structure and navigation were cleaned up along the way, with clear calls to action throughout and SEO foundations built into the site. Everything was also designed responsively, because there’s a pretty good chance someone looking for a celebrant is doing it from their phone.
It wasn’t about turning Mads into another polished, beige wedding brand. The website needed to keep her personality front and centre while making the practical side of choosing and booking a celebrant much easier.
The result is a bigger, clearer and much more useful website that gives Mads’ personality room to do its thing.
I started with the landing page, giving it a refresh so the first impression felt much more like Mads and made the next step obvious.
From there, I added eight new pages covering her packages, gallery, contact information and the other things couples actually want to know when they’re looking for a celebrant.
The structure and navigation were cleaned up along the way, with clear calls to action throughout and SEO foundations built into the site. Everything was also designed responsively, because there’s a pretty good chance someone looking for a celebrant is doing it from their phone.
It wasn’t about turning Mads into another polished, beige wedding brand. The website needed to keep her personality front and centre while making the practical side of choosing and booking a celebrant much easier.
The result is a bigger, clearer and much more useful website that gives Mads’ personality room to do its thing.
Go Colonics | Semi Custom Website Design
Go Colonics is a colon hydrotherapy practice in Bendigo, Central Victoria. The website needed to explain a service that plenty of people are curious about, but might not know much about before they arrive.
So the job wasn’t just to make it look good. It needed to make the information easy to understand, answer the obvious questions and give people a straightforward way to book when they were ready.
I kept the structure simple and the experience calm, with clear information around colon hydrotherapy and what clients can expect. Nothing overly complicated and no making people hunt around the site for the important bits.
Power Diary was integrated for online bookings, along with a custom form and social media integration, so the website could handle the practical side of the business too.
The result is a straightforward, easy-to-use website that helps people understand the service, feel more comfortable with what to expect and book an appointment without unnecessary friction.
So the job wasn’t just to make it look good. It needed to make the information easy to understand, answer the obvious questions and give people a straightforward way to book when they were ready.
I kept the structure simple and the experience calm, with clear information around colon hydrotherapy and what clients can expect. Nothing overly complicated and no making people hunt around the site for the important bits.
Power Diary was integrated for online bookings, along with a custom form and social media integration, so the website could handle the practical side of the business too.
The result is a straightforward, easy-to-use website that helps people understand the service, feel more comfortable with what to expect and book an appointment without unnecessary friction.
SWT Society | Gym Website Design
SWT Society is a group training facility in Southport on the Gold Coast, built around three pretty straightforward things: Social, Wellness and Training. The website needed to bring those together and make it easy for people to understand the gym, explore their options and get involved.
I designed the website around the way someone would actually use it. What is SWT? What classes can I do? Who are the trainers? What does membership look like? And where do I book?
The six-page site brings the classes, trainers, memberships and facilities together without making people dig around for the information they need. I also worked on the SEO foundations, including keyword research and on-page optimisation, so the site had more behind it than good design.
There was some custom embedded code involved too, giving SWT the functionality they needed while keeping the experience straightforward for the people using it.
The result is a cleaner, more useful website that gives SWT Society a proper online home and makes the next step much easier, whether someone is checking out a class, meeting the trainers or considering becoming a member.
I designed the website around the way someone would actually use it. What is SWT? What classes can I do? Who are the trainers? What does membership look like? And where do I book?
The six-page site brings the classes, trainers, memberships and facilities together without making people dig around for the information they need. I also worked on the SEO foundations, including keyword research and on-page optimisation, so the site had more behind it than good design.
There was some custom embedded code involved too, giving SWT the functionality they needed while keeping the experience straightforward for the people using it.
The result is a cleaner, more useful website that gives SWT Society a proper online home and makes the next step much easier, whether someone is checking out a class, meeting the trainers or considering becoming a member.
Melbourne Veterinary Acupuncture | Website & Branding
Melbourne Veterinary Acupuncture is run by Dr Jen Robinson, a veterinarian using acupuncture and integrative care to support animals with pain, mobility and their general health and wellbeing.
I first created Jen’s branding back in 2020, so when it was time to revisit it last year, the goal wasn’t to throw everything out and start again. The brand had good bones. It just needed to catch up with where the business was now.
I refined the original identity, keeping the graphic elements that were already recognisably MVA while cleaning up and modernising the overall brand mark. From there, I carried the refreshed identity through the website, using the updated colours, typography and visual elements to create something that feels calm, knowledgeable and caring without becoming overly clinical or too “wellness”.
The website had some proper work to do behind the scenes too. I integrated Cliniko for online bookings, added ecommerce for product purchases and created a gallery where Jen can share some of the animals she works with.
The result is a brand and website that feel like they’ve grown up together. Still recognisably Melbourne Veterinary Acupuncture, just cleaner, more modern and much better suited to the business Jen has built.
I first created Jen’s branding back in 2020, so when it was time to revisit it last year, the goal wasn’t to throw everything out and start again. The brand had good bones. It just needed to catch up with where the business was now.
I refined the original identity, keeping the graphic elements that were already recognisably MVA while cleaning up and modernising the overall brand mark. From there, I carried the refreshed identity through the website, using the updated colours, typography and visual elements to create something that feels calm, knowledgeable and caring without becoming overly clinical or too “wellness”.
The website had some proper work to do behind the scenes too. I integrated Cliniko for online bookings, added ecommerce for product purchases and created a gallery where Jen can share some of the animals she works with.
The result is a brand and website that feel like they’ve grown up together. Still recognisably Melbourne Veterinary Acupuncture, just cleaner, more modern and much better suited to the business Jen has built.
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