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WEBSITES
Fellowship of the Golden Dawn | Website & Brand Identity
An international Hermetic Order needed a site that could hold what it actually is: temples across Australia, the UK, Europe, and the Americas, a members' area, and a genuine application process for people applying to join. I built the whole thing, website and brand identity both, aside from the logo mark itself.
On the site, I built it in Wix Studio, with a fair amount of backend automation running underneath: the kind of piping most visitors will never notice, but that keeps things running without me needing to touch it constantly. It's genuinely a build-as-we-go project, the members' area and the workflows behind it will keep evolving as the Order's needs do.
On the brand side, there's no stock photography that fits a Hermetic Order authentically, so every image across the site, robed initiates in candlelight, temple interiors, tarot cards, the Tree of Life, was custom generated with AI to match the mood the Order actually wanted: old world, ceremonial, a little otherworldly. I set that visual direction and built the identity system around it, so the same tone carries through whether you're reading about initiation, training, healing, or one of the regional temples.
On the site, I built it in Wix Studio, with a fair amount of backend automation running underneath: the kind of piping most visitors will never notice, but that keeps things running without me needing to touch it constantly. It's genuinely a build-as-we-go project, the members' area and the workflows behind it will keep evolving as the Order's needs do.
On the brand side, there's no stock photography that fits a Hermetic Order authentically, so every image across the site, robed initiates in candlelight, temple interiors, tarot cards, the Tree of Life, was custom generated with AI to match the mood the Order actually wanted: old world, ceremonial, a little otherworldly. I set that visual direction and built the identity system around it, so the same tone carries through whether you're reading about initiation, training, healing, or one of the regional temples.
Connected Self Psychology
Connected Self Psychology is a Melbourne-based clinical psychology practice led by Clinical Psychologist Mia Johannsen.
The brief was to build a site that felt genuinely safe before someone even books a session, warm and human, not clinical or corporate. I built it around soft blush pink and warm terracotta tones, paired an elegant serif for headings with a clean, readable body font, and kept the imagery soft- edged and calm throughout. Sections like "Common Concerns" let a visitor recognise themselves in the copy before they've spoken to anyone, which matters a lot for a first-time therapy search.
The brief was to build a site that felt genuinely safe before someone even books a session, warm and human, not clinical or corporate. I built it around soft blush pink and warm terracotta tones, paired an elegant serif for headings with a clean, readable body font, and kept the imagery soft- edged and calm throughout. Sections like "Common Concerns" let a visitor recognise themselves in the copy before they've spoken to anyone, which matters a lot for a first-time therapy search.
Ink + Think
Shelley Burchett needed a site that sounded like she does: direct, capable, no fluff.
This one started life as a single strategic landing page. Once we got into how much Shelley actually had to say, and there was a lot, in a good way, cramming it into one long scroll stopped making sense. I split it across a proper multi-page site instead: better for the reader, better for search, easier to actually find what you're after.
This was also my first full launch on Wix Harmony, including custom code for a few of the animations. Ink + Think helps business leaders with strategy, systems, visibility, and board advisory: the stuff that turns 'we should really do that' into done.
This one started life as a single strategic landing page. Once we got into how much Shelley actually had to say, and there was a lot, in a good way, cramming it into one long scroll stopped making sense. I split it across a proper multi-page site instead: better for the reader, better for search, easier to actually find what you're after.
This was also my first full launch on Wix Harmony, including custom code for a few of the animations. Ink + Think helps business leaders with strategy, systems, visibility, and board advisory: the stuff that turns 'we should really do that' into done.
Jamie Durie: Website Refresh
A one-day website refresh for Jamie Durie, bringing the design up to the standard of the brand and adding ecommerce so the site could do more than just look good.
Jamie Durie needs little introduction. His work spans landscape design, television, publishing and sustainability, with a career built around the connection between people, design and the natural world.
But the website hadn’t quite kept up.
When Jamie’s team reached out, the site was feeling dated. The typography and layout needed work, the mobile experience needed attention, and there was no way to sell products directly through the site.
So this wasn’t about changing everything for the sake of it. It was about working out what wasn’t doing its job and fixing it.
Working directly with Jamie’s team, I refreshed the typography, layout and overall design across four pages, rebuilt the responsive experience for desktop and mobile, and added full ecommerce functionality with payment integration.
And we did it in a day.
The result is a cleaner, more considered website that feels much more like the Jamie Durie brand and, importantly, works harder for the business too.
Jamie Durie needs little introduction. His work spans landscape design, television, publishing and sustainability, with a career built around the connection between people, design and the natural world.
But the website hadn’t quite kept up.
When Jamie’s team reached out, the site was feeling dated. The typography and layout needed work, the mobile experience needed attention, and there was no way to sell products directly through the site.
So this wasn’t about changing everything for the sake of it. It was about working out what wasn’t doing its job and fixing it.
Working directly with Jamie’s team, I refreshed the typography, layout and overall design across four pages, rebuilt the responsive experience for desktop and mobile, and added full ecommerce functionality with payment integration.
And we did it in a day.
The result is a cleaner, more considered website that feels much more like the Jamie Durie brand and, importantly, works harder for the business too.
Chris Zoupa | Musician Website Design
Chris Zoupa is a Melbourne guitarist, teacher, songwriter and producer who’s been teaching his Zoupa Method for more than 20 years.
His existing WordPress site had become more of a headache than a help. Performance was an issue, and with courses, products and plenty of content to manage, he needed something that was easier to run without losing what was already working.
So I moved the site from WordPress to Wix and rebuilt it around the way Chris actually uses it.
The new site brings his teaching, music, courses and products together in one place, with an online store, email subscription and social media integration built in. Just as importantly, it gives Chris a website he can actually manage without wrestling with WordPress every time something needs changing.
It wasn’t about adding more for the sake of it. It was about making the site easier to use, easier to manage and better at supporting the business behind it.
His existing WordPress site had become more of a headache than a help. Performance was an issue, and with courses, products and plenty of content to manage, he needed something that was easier to run without losing what was already working.
So I moved the site from WordPress to Wix and rebuilt it around the way Chris actually uses it.
The new site brings his teaching, music, courses and products together in one place, with an online store, email subscription and social media integration built in. Just as importantly, it gives Chris a website he can actually manage without wrestling with WordPress every time something needs changing.
It wasn’t about adding more for the sake of it. It was about making the site easier to use, easier to manage and better at supporting the business behind it.
Melbourne Veterinary Acupuncture | Website & Branding
Melbourne Veterinary Acupuncture is run by Dr Jen Robinson, a veterinarian using acupuncture and integrative care to support animals with pain, mobility and their general health and wellbeing.
I first created Jen’s branding back in 2020, so when we came back to it last year, the goal wasn’t to throw everything out and start again. The brand had good bones. It just needed to catch up with where the business was now.
I refined the original identity, keeping the graphic elements that were already recognisably MVA while cleaning up and modernising the overall brand mark. From there, I carried the refreshed identity through the website, using the updated colours, typography and visual elements to create something that feels calm, knowledgeable and caring without becoming overly clinical or too “wellness”.
The website had some proper work to do behind the scenes too. I integrated Cliniko for online bookings, added ecommerce for product purchases and created a gallery where Jen can share some of the animals she works with.
The result is a brand and website that feel like they’ve grown up together. Still recognisably Melbourne Veterinary Acupuncture, just cleaner, more modern and much better suited to the business Jen has built.
I first created Jen’s branding back in 2020, so when we came back to it last year, the goal wasn’t to throw everything out and start again. The brand had good bones. It just needed to catch up with where the business was now.
I refined the original identity, keeping the graphic elements that were already recognisably MVA while cleaning up and modernising the overall brand mark. From there, I carried the refreshed identity through the website, using the updated colours, typography and visual elements to create something that feels calm, knowledgeable and caring without becoming overly clinical or too “wellness”.
The website had some proper work to do behind the scenes too. I integrated Cliniko for online bookings, added ecommerce for product purchases and created a gallery where Jen can share some of the animals she works with.
The result is a brand and website that feel like they’ve grown up together. Still recognisably Melbourne Veterinary Acupuncture, just cleaner, more modern and much better suited to the business Jen has built.
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