SWT Society | Gym Website Design

SWT Society is a group training facility in Southport on the Gold Coast, built around three pretty straightforward things: Social, Wellness and Training. The website needed to bring those together and make it easy for people to understand the gym, explore their options and get involved.

I designed the website around the way someone would actually use it. What is SWT? What classes can I do? Who are the trainers? What does membership look like? And where do I book?

The six-page site brings the classes, trainers, memberships and facilities together without making people dig around for the information they need. I also worked on the SEO foundations, including keyword research and on-page optimisation, so the site had more behind it than good design.

There was some custom embedded code involved too, giving SWT the functionality they needed while keeping the experience straightforward for the people using it.

The result is a cleaner, more useful website that gives SWT Society a proper online home and makes the next step much easier, whether someone is checking out a class, meeting the trainers or considering becoming a member.