Branding and Identity Design That Looks Like You Meant It.

It depends on where your business is now and what you need your brand to do.WILDE Mark is a good fit if you’re clear on your business and just need a professional logo suite and the visual foundations to bring everything together.WILDE Identity is for businesses that need a complete visual identity, not just a logo. It gives you a broader visual system, including custom patterns and a 5 to 10 page style guide, so you have everything you need to show up consistently. WILDE Presence goes deeper. It starts with brand strategy and positioning before I create the visual identity, and includes practical assets like social templates, an email signature and business cards. I’d recommend it if your business is changing direction, moving into a new market, or you need more clarity around what makes you different.If you’re not sure, tell me a bit about your business when you enquire and I’ll recommend the package I genuinely think you need.

Sometimes nothing is technically wrong. Your brand just doesn’t feel like your business anymore. Maybe your services have changed, your prices have gone up or you’re working with a different kind of client. Maybe the logo you created when you started has done its job, but it no longer reflects the quality of the business behind it. Your business has moved on. Your brand might need to catch up.

Brand strategy works out what needs to be communicated before deciding how it should look. It clarifies your positioning, your message and what makes your business different. Your brand identity then brings that thinking to life visually through your logo, colours, typography and wider visual system. In simple terms, strategy gives the design a reason. If you already have clarity around your business, you may not need a full strategy process. If you’re repositioning, changing direction or struggling to explain what makes you different, I’d recommend doing that thinking first.

Branding costs vary depending on what your business needs. A logo suite and visual foundations are a very different project from a complete identity with strategy and positioning behind it. WILDE branding packages start at $2,000 +GST, with different levels depending on how much support your business needs. I’ve kept the packages and pricing clear so you can see what’s included and get a good idea of the investment before you enquire.

Your logo is part of your brand identity, but it isn’t the whole thing. A brand identity brings together your logo, colours, typography, imagery and supporting visual elements so your business feels consistent wherever people find you. The aim isn’t to put the same logo on everything. It’s to create a visual language that feels recognisably yours and reflects the business behind it.

WILDE branding projects generally take around 4 to 6 weeks, depending on the package. Good branding needs enough time to think, explore and refine, without dragging the process out. Before anything starts, you’ll know what’s happening, what I need from you and when you can expect things from me.

Absolutely. I design custom Wix websites as well as brands. If you need both, doing the branding first gives me a much stronger foundation for the website. Your colours, typography, imagery and overall visual direction have already been thought through, so the website feels connected to your brand rather than like a separate piece. If you’re planning to do both, let me know when you enquire and I’ll recommend the best way to approach it.