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Fellowship of the Golden Dawn | Website & Brand Identity
WEBSITE URL
FEATURES
➕ Built in Wix Studio, with a members' area and application process for the Order
➕ Backend automation and workflows running behind the scenes
➕ Full brand identity built out, aside from the logo mark, which came from elsewhere
➕ Custom AI-generated imagery throughout: robed initiates, temple interiors, tarot cards, the Tree of Life
➕ Visual direction applied consistently across About, Initiation, Training, Healing, and the regional temple pages
➕ Structure built to expand as the Order's needs evolve
An international Hermetic Order needed a site that could hold what it actually is: temples across Australia, the UK, Europe, and the Americas, a members' area, and a genuine application process for people applying to join. I built the whole thing, website and brand identity both, aside from the logo mark itself.
On the site, I built it in Wix Studio, with a fair amount of backend automation running underneath: the kind of piping most visitors will never notice, but that keeps things running without me needing to touch it constantly. It's genuinely a build-as-you-go project, the members' area and the workflows behind it will keep evolving as the Order's needs do.
On the brand side, there's no stock photography that fits a Hermetic Order authentically, so every image across the site, robed initiates in candlelight, temple interiors, tarot cards, the Tree of Life, was custom generated with AI to match the mood the Order actually wanted: old world, ceremonial, a little otherworldly. I set that visual direction and built the identity system around it, so the same tone carries through whether you're reading about initiation, training, healing, or one of the regional temples.
