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Connected Self Psychology | Brand Identity
KEY FEATURES
➕ Brand identity and visual direction by WILDE Studio
➕ Logo suite and supporting brand elements
➕ Soft blush and terracotta colour palette
➕ Serif and sans serif typography system
➕ Calm, approachable imagery direction
➕ Rounded visual elements and subtle colour transitions
➕ Consistent visual system designed for digital use
➕ Brand direction created specifically for a psychology practice
Connected Self Psychology needed a brand that felt safe before a single word was read. Warm, human and genuinely calming, without falling into the clinical look that’s so common in psychology.
I built the identity around a soft blush pink and warm terracotta brown, with an elegant serif for headings paired with a clean, easy-to-read body font. The palette feels gentle without being overly feminine, and professional without feeling cold.
From there, I carried that same direction through the imagery and supporting visual elements. Soft shapes, rounded imagery and subtle colour transitions help create a sense of calm and connection throughout the brand.
The idea was simple. Someone looking for psychological support is already bringing a lot with them. The visual identity shouldn’t add to that. It should make the experience feel considered, approachable and a little easier from the moment they arrive.
