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Angela Manning - Wellness Coach | Branding & Identity
KEY FEATURES
➕ Brand strategy and creative direction
➕ Primary logo, secondary logo and submark
➕ Custom sun-inspired brand mark
➕ Earthy green and neutral colour palette
➕ Typography system
➕ Supporting graphic elements
➕ Brand board and visual direction
➕ Flexible identity for digital and print
Angela Manning is a wellness coach with a holistic approach to health and wellbeing. The brand needed to feel calm and grounded, but still have enough structure and polish to feel professional.
I started with the strategy first. Angela and I worked through what the business stood for, who she wanted to connect with and where she wanted the brand to go. That gave me a much clearer direction for the identity rather than designing something that simply looked “wellness”.
The visual identity brings together earthy greens, warm neutrals and softer natural tones, paired with elegant typography and a simple sun-inspired graphic mark. There’s a quiet, organic feel to it without leaning too heavily into the usual wellness clichés.
I built out the identity with a primary logo, secondary logo and submark, along with the colour palette, typography and supporting graphic elements. Everything was designed to give Angela a flexible system she could use consistently across digital and print.
The result is a brand that feels considered, calm and recognisably Angela.
