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Mindful Therapy | Brand Identity
KEY FEATURES
➕ Brand strategy and visual direction
➕ Primary logo, secondary logo and submark
➕ Colour palette and typography system
➕ Brand board and mood board
➕ Brand storytelling and messaging direction
➕ Visual identity aligned with the practice and its audience
➕ Brand guidelines for consistent use
➕ Identity designed to work across digital and print
Mindful Therapy is a psychology clinic founded by Isla Mayne, with a holistic approach to mental health and wellbeing. The brand needed to reflect that. Professional and considered, but still warm enough to feel human and approachable.
I started with the bigger picture first. What the practice stood for, who it needed to connect with and how Isla wanted people to feel when they came across the brand.
From there, I built the visual identity around those foundations, including a primary logo, secondary logo and submark, supported by a considered colour palette, typography and wider visual direction.
The system was designed to work consistently across digital and print, giving Mindful Therapy more than a nice logo. It gave the practice a recognisable identity that could grow with it and still feel like the same brand wherever people came across it.
