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True Tone Carpentry | Brand Identity
KEY FEATURES
➕ Brand identity and visual direction by WILDE Studio
➕ Primary logo, secondary logo and submark
➕ Vintage-inspired creative direction
➕ Colour palette and typography system
➕ Brand board
➕ High Country-inspired visual direction
➕ Identity designed for digital and print use
➕ Flexible logo system for different brand applications
True Tone Carpentry is a carpentry business built around craftsmanship, quality and doing things properly. Tony wanted the brand to reflect that, without ending up with the same generic hammer-and-house look you see everywhere in the trades.
The High Country became the starting point for the visual direction. I leaned into a more rugged, vintage-inspired style that felt established and authentic, with enough character to make the brand recognisable without overcomplicating it.
I built out a full logo suite with a primary logo, secondary logo and submark, supported by the colour palette, typography and wider visual direction. Everything was designed to feel like it belonged together, whether the brand was being used digitally, on printed material or out on site.
The result is a brand that feels solid, considered and a little nostalgic. A much better fit for the quality of work behind True Tone Carpentry.
