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Mortgage Guild | Brand Identity
KEY FEATURES
➕ Full brand identity and visual direction by WILDE Studio
➕ Primary logo, secondary logo and submark
➕ Custom colour palette and typography system
➕ Brand board and mood board
➕ Canva templates for social media posts and stories
➕ Instagram highlight templates
➕ Facebook cover design
➕ Branded email signature
➕ Visual system designed for consistent use across digital and print
➕ Brand identity created to complement a website built by another provider
Mortgage Guild is a mortgage brokerage based in Gippsland, Victoria, run by Nikita Harris and built around a pretty clear idea: Traditional Standards. Modern Advice.
The website was being built elsewhere, so my job was to create the brand identity around it and give Nikita a visual system she could actually use everywhere else.
This was a WILDE Presence package, so I built out the full identity rather than stopping at a logo. That included a primary logo, secondary logo and submark, along with the colour palette, typography and visual direction that pull everything together.
From there, I carried the identity across a suite of Canva templates for social posts, stories and highlights, a Facebook cover and branded email signature.
The goal was consistency. Whether someone comes across Mortgage Guild on Instagram, opens an email, receives a PDF or lands on the website, it should feel like the same business every time.
Considered, trustworthy and professional, without feeling like every other mortgage broker.
