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Melbourne Veterinary Acupuncture | Website & Branding
WEBSITE URL
KEY FEATURES
➕ Original WILDE Studio brand identity refreshed and modernised
➕ Existing graphic elements retained and refined
➕ Brand mark cleaned up and modernised
➕ Refined colour palette and typography system
➕ Brand collateral updated to match the refreshed identity
➕ Visual direction carried consistently across the website
➕ Wix website redesign
➕ Cliniko online booking integration
➕ Ecommerce setup for product purchases
➕ Custom gallery featuring animal clients
➕ Clearer website structure around services and integrative veterinary care
➕ Responsive design across desktop and mobile
Melbourne Veterinary Acupuncture is run by Dr Jen Robinson, a veterinarian using acupuncture and integrative care to support animals with pain, mobility and their general health and wellbeing.
I first created Jen’s branding back in 2020, so when we came back to it last year, the goal wasn’t to throw everything out and start again. The brand had good bones. It just needed to catch up with where the business was now.
I refined the original identity, keeping the graphic elements that were already recognisably MVA while cleaning up and modernising the overall brand mark. From there, I carried the refreshed identity through the website, using the updated colours, typography and visual elements to create something that feels calm, knowledgeable and caring without becoming overly clinical or too “wellness”.
The website had some proper work to do behind the scenes too. I integrated Cliniko for online bookings, added ecommerce for product purchases and created a gallery where Jen can share some of the animals she works with.
The result is a brand and website that feel like they’ve grown up together. Still recognisably Melbourne Veterinary Acupuncture, just cleaner, more modern and much better suited to the business Jen has built.
