Heart Connect Counselling

Formerly known as Headstrong, Heart Connect Counselling is led by Michael Zoupa, Emma
Naiun, and a team of therapists and coaches guiding people toward healing and growth. I built the
identity around three logo variations (primary, secondary, submark), a full brand board, and a set
of social media tiles, with a heart and jigsaw-key symbol standing in for connection and resilience.
Bright, bold, and hopeful on purpose: mental health branding doesn't have to look clinical to be
taken seriously.